Riot Worlds 22

/ About the project

I served as Co-Creative Director for the 2022 League of Legends World Championship, a role that began with the initial pitch and extended through the foundational design phase. My focus was on conceptualizing the broadcast and event package as a single, cohesive ecosystem, ensuring the visual identity felt unified across every touchpoint of the tournament.

/ Info

Studio:

Tendril

Client:

Riot

Role:

Creative Direction

Credits:

Check Tendril Studio for the Credits

/ Year

2022

Concept

Tendril developed a comprehensive visual identity, motion branding system, and toolkit for the 2022 League of Legends World Championship. The primary challenge was engineering a design system capable of scaling across every stage of the global competition. The result was a flexible framework that accommodated a vast array of team colors, logos, and assets, ensuring the aesthetic remained distinct, cohesive, and instantly recognizable as the signature look for Worlds 2022.

Identity Elements