Maxon Logo Rebrand

/ About the project

Tendril was invited to craft a launch film and animated logo celebrating Maxon’s new corporate identity, marking the unification of Cinema 4D, Red Giant, and Redshift. The film debuted during the keynote at Maxon’s 3D and Motion Design Show and now serves as a cornerstone of the brand’s visual communications across all platforms.

/ Info

Studio:

Tendril

Client:

Maxon

Role:

Creative Direction

Credits:

Check Tendril Studio for the Credits

/ Year

2021

Concept

The visual narrative centers on a structure composed of intricate, interlocking pieces. These parts are perfectly intertwined, illustrating how individual elements come together to form a more resilient and powerful whole. This serves as a direct visual metaphor for Maxon’s suite of tool.