Motion Graphics
/
Product Launch
IBM z17
/ About the project
Collaborating with Tendril as ECD, I led the visual introduction of IBM’s most powerful mainframe, the z17. We showcased this "mechanical muscle" through a flagship 60-second film and a series of five 10-second feature abstractions. The campaign was designed to highlight the machine's unmatched performance, multi-modal intelligence, and industry-leading security features through a lens of high-end industrial design.
/ Info
/ Year
2025
Abstractions
As part of the IBM z17 launch, we developed some distinct visual abstractions designed specifically for their web experience. These pieces distill the mainframe's complex technical capabilities into minimalist loops.
