Motion Graphics
Hoka (DC)
/ About the project
In collaboration with Steelworks and Anomaly, I directed two campaign films for HOKA highlighting the unique performance features of their latest footwear. Anchored by the #FLYHUMANFLY narrative, the project celebrates the versatility of human movement. We unified the campaign through bold, high-contrast color palettes and a dynamic visual language that seamlessly interweaves athletic energy with technical precision.
/ Info
/ Year
2023
Anacapa 2
Concept
Creating playful ways to showcase everything the Hoka Anacapa 2 is all about – fun on all terrains. Capitalizing on the ideas of excelling on unstable surfaces within this iconic shoe.
Mach X
