Motion Graphics
Urban Summit
/ About the project
I served as Co-Director for this studio project at Steelworks, exploring the stylistic intersection of high fashion and contemporary streetwear. Set within a curated urban environment, the film utilizes large-scale billboard displays and architectural settings to examine the dialogue between luxury aesthetics and industrial cityscapes.
/ Info
Studio:
Steelworks
Client:
Adidas x Moncler
Role:
Direction & Creative Direction
Credits:
Check Steelworks for the Credits
/ Year
2024
Our objective was to bridge the gap between alpine elegance and urban energy, offering a fresh perspective on the traditional fashion film. By utilizing graphic lighting and a minimalist design language, we crafted a modern interpretation of both environments. The narrative is driven by high-momentum editing and precise match cuts, paired with a percussive sound design to create a seamless, engaging transition between these two contrasting worlds.
Styleframes and Early Look Dev
