Motion Graphics

/

Digital

QLED TV Ambient Mode

/ About the project

I collaborated with Onformative to design visuals for the "Ambient Mode" on Samsung’s QLED TVs. My role was to explore and create various design concepts that would complement the TV’s unique transparent screen effect. These frames served as the visual foundation for Onformative to develop real-time, data-driven content that blends the TV seamlessly into its environment.

/ Info

Studio:

OnFormative

Client:

Samsung

Role:

Design

Credits:

Check Onformative for the Credits

/ Year

2017

In Situ

The Mountain concept was designed to turn the screen into a living landscape. The visuals and sounds respond in real-time to weather data and the time of day, transitioning smoothly from sunrise to sunset. To ensure the TV truly disappears into the room, the design also adapts to the surrounding light and the specific texture of the wall behind it.

Design Explorations