Motion Graphics

Poppi

/ About the project

Steelworks has partnered with Poppi to create a 30s broadcast spot celebrating the release of Poppi’s new Lemon-Lime flavor. We incorporated Poppi’s signature color palette and chrome aesthetic with transformative reveals of the can and flavor cues.

/ Info

Studio:

Steelworks

Client:

Poppi

Role:

Direction & Creative Direction

Credits:

Check Steelworks for the Credits

/ Year

2024

TV Video

Our goal was to craft an engaging and dynamic campaign for Poppi that seamlessly transitions from the product reveal to showcasing its flavors and ingredients, all while capturing the essence of sneaker culture. We aimed to align with Poppi's distinctive chrome aesthetic, infusing the ad with freshness and vibrant shots of juicy fruit, all in this lemon-lime world.

Some Styleframes

Poppi Pop-Up in Los Angeles

As part of the various projects we created with Poppi, one of them was to create an abstract looping liquid to be featured in a big screen wall on a Pop Up in London.