Motion Graphics

Nature of Motion

/ About the project

For the 2016 Milan Design Fair, Analog was commissioned by Nike to create an immersive motion piece for their "Nature of Motion" exhibit. We produced a 5-minute, 4K full-CG film designed to loop across a massive 14-meter video wall. Taking inspiration from the fluid mechanics of running, I provided the Art Direction and developed the initial styleframes that defined the film's visual journey.

/ Info

Studio:

Analog Studio

Client:

Nike

Role:

Art Director & Designer

Credits:

Check Analog Studio for the Credits

/ Year

2016

Milan Design Week

Showcased on a massive 14-meter screen, this project celebrates the history and evolution of Nike through the lens of movement. By exploring a variety of digital terrains and intricate textures, we created a visual journey that highlights the brand's heritage. I worked on developing these environments to ensure the scale and detail felt impactful on such an enormous display.