Live Action

/

Motion Graphics

BBC Wimbledon

/ About the project

Working with Mainframe,, we created the launch graphics and branding for BBC Sport’s Wimbledon coverage. The project featured a unique motion design style where typography was animated to follow the movements of the world's top players. By carefully tracking text paths in After Effects, we highlighted the physical traits of each athlete while keeping the design clean and graphic. My role involved both the design and animation of these key sequences.

/ Info

Studio:

Mainframe

Client:

BBC

Role:

Design & Animation

/ Year

2012