Project

NikeLab x Kim Jones

Print Campaign

Styleframes

Shapes Exploration

Tested some different shapes for the transformation

Overview

Nike asked Analog Studio to help them create the official product video and stills campaign for the launch of the much-anticipated collaboration between NikeLabs and Louis Vuitton’s Art Director Kim Jones.
The ‘packable sportswear’ collection is super lightweight, easily packable, and cut from one piece of cloth. The unmistakable neon colours of the windbreakers were inspired by the colourways of the iconic Air Max trainers.

In this project, I did the Art Direction for both print and video.

  • Role

    Art Direction
  • Client

    Nike
  • Studio

    Analog Studio
  • Year

    2016

Credits

  • Client

    Nike
  • Creative Direction

    Andy Walker, Lee Owens
  • 3D, Animation, VFX

    Analog
  • VFX Supervisors

    Mike Merron, Matt Chandler, Arvid Niklasson
  • Lead 3D Artists

    Martin Gunnarsson, Kristoffer Andersson, Johannes Andersson
  • Lead 2D Artist

    Fabio Zaveti, Jenn Epstein
  • Art Director

    Nidia Dias
  • Producer

    Elle Loveday Rose Lockhart