Project

Nature of Motion

We took centre stage at the show on an enormous 14m x 4m high screen. By exploring different terrains and textures we celebrate the genealogy of Nike through movement.

Animation Loop

Styleframes

Overview

Analog was asked by Nike to design and create a motion piece inspired by running for the Milan Design Fair’s 2016 Nature of Motion Exhibit.
We created a 5min, 4K, full CG looping film to be displayed on a huge 14m x 4m video wall.

  • Role

    Art Direction
  • Client

    Nike
  • Studio

    Analog
  • Year

    2016

Credits

  • Concept and Design

    Analog
  • VFX Supervisor

    Mike Merron
  • Producer

    Elle Loveday Rose Lockhart
  • Art Director

    Nidia Dias
  • Lead 3D Artists

    Simon Reeves & Cristobal Infante