Project
Nature of Motion

We took centre stage at the show on an enormous 14m x 4m high screen. By exploring different terrains and textures we celebrate the genealogy of Nike through movement.
Animation Loop

Styleframes
Overview
Analog was asked by Nike to design and create a motion piece inspired by running for the Milan Design Fair’s 2016 Nature of Motion Exhibit.
We created a 5min, 4K, full CG looping film to be displayed on a huge 14m x 4m video wall.
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Role
Art Direction -
Client
Nike -
Studio
Analog -
Year
2016
Credits
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Concept and Design
Analog -
VFX Supervisor
Mike Merron -
Producer
Elle Loveday Rose Lockhart -
Art Director
Nidia Dias -
Lead 3D Artists
Simon Reeves & Cristobal Infante