Nature of Motion
We took centre stage at the show on an enormous 14m x 4m high screen. By exploring different terrains and textures we celebrate the genealogy of Nike through movement.
Analog was asked by Nike to design and create a motion piece inspired by running for the Milan Design Fair’s 2016 Nature of Motion Exhibit.
We created a 5min, 4K, full CG looping film to be displayed on a huge 14m x 4m video wall.
Concept and DesignAnalog
VFX SupervisorMike Merron
ProducerElle Loveday Rose Lockhart
Art DirectorNidia Dias
Lead 3D ArtistsSimon Reeves & Cristobal Infante