Project

Maxon Logo Rebrand

Concept

The visual intent of our story is in essence a structure that is made up of multiple parts and pieces. As they are perfectly intertwined to fit together – these parts form a stronger whole.

This story is a visual metaphor for Maxon’s variety of tools. Each piece a compliment to one another representing individual parts of a bigger picture.

Frames from the Ident

3second Logo Animation

Overview

Tendril was invited to craft a launch film and animated logo celebrating Maxon’s newly minted corporate identity and the unification of Cinema 4D, Red Giant and Redshift.
The film was unveiled during the keynote at Maxon’s 3D and Motion Design Show and will be included across Maxon’s brand communications going forward.

  • Role

    Creative Direction
  • Client

    Maxon
  • Studio

    Tendril
  • Year

    2021

Credits

  • Creative Director

    Nidia Dias
  • Art Director

    Rita Louro
  • Executive Producer

    Mary Anne Ledesma
  • Producer

    Emily McCallen
  • Design

    Aleks Liubas, Philip Lück
  • Light and Shading

    Yesong Kim
  • Animation

    Franz Kubin, Will Sharkey
  • Compositing

    Corey Larson
  • Sound Design

    Jürgen Branz