01. The Nature of Motion
We took centre stage at the show on a enormous 14m x 4m high screen. By exploring different terrains and textures we celebrate the genealogy of Nike through movement.
Initially the idea was to focus on the person running, and have it transform and morph depending on the environment it would be running. Later on we ended up exploring more of the background and environment.
02. Nike Free
Nike Free technology incorporates an entirely new outsole geometry that lets the shoe not only flex but expand and contract with your foot during every step.