_Info

I had the pleasure of Co-Direct this project at Steelworks, where we play with the intersection of high fashion and streetwear, exploring it withing an environment and billboards setting.

_Concept

For this project, our goal was to seamlessly blend alpine elegance with urban vibrancy, creating a cohesive journey from the mountains to the city and an interesting take on fashion films.
Graphic lighting and captivatingly minimalistic design helped to craft a modern interpretation of both environments. Clever editing that employed a snappy momentum with match cuts, along with hard-hitting sound design, enabled us to ensure smooth transitions to keep the viewer engaged.

_Styleframes and Early Look Dev

Some explorations the team did while we were trying to discover the look and feel of the whole piece.

_Credits

  • Animation

    Afonso Soares

  • FX

    Tiago Andrade, Ezequiel Grand, Marcel Piekarski, Afonso Soares

  • Lighting

    Tiago Andrade, Steward Lupercio, Marcel Piekarski