_Info
Steelworks has partnered with Poppi to create a 30s broadcast spot celebrating the release of Poppi’s new Lemon-Lime flavor. We incorporated Poppi’s signature color palette and chrome aesthetic with transformative reveals of the can and flavor cues.
_TV video
_Concept
Our goal was to craft an engaging and dynamic campaign for Poppi that seamlessly transitions from the product reveal to showcasing its flavors and ingredients, all while capturing the essence of sneaker culture. We aimed to align with Poppi's distinctive chrome aesthetic, infusing the ad with freshness and vibrant shots of juicy fruit, all in this lemon-lime world.
_Poppi Pop UP in LA
As part of the various projects we created with Poppi, one of them was to create an abstract looping liquid to be featured in a big screen wall on a Pop Up in London
_Styleframes
A few stills developed by the team, while we explored chromatic liquid, and overall look and style based on Poppi's brand.
_RnD
A bit of a behind the scenes, where we explored Houdini simulations, chromatic effects and juicy fruit bits.
_Credits
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Studio
Steelworks
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Creative Direction
Nidia Dias, Miguel Rato
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Art Direction
Joey Phinn
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Storyboard
Alex Potts
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Design & Lookdev
Tiago Andrade, Joey Phinn, Marcel Piekarski, Afonso Soares, Dennis Tiege
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FX
Tiago Andrade, Ezequiel Grand, Marcel Piekarski
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Editor
Claudio Vasques
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Animation
Tiago Andrade, Joao Lucas, Marcel Piekarski, Afonso Soares
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Lighting
Tiago Andrade, Carlos Cidrais, Marcel Piekarski
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Sound Design
Echoic Audio
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Comp
Tiago Andrade