Nike asked Analog Studio to help them create the official product video and stills campaign for the launch of the much-anticipated collaboration between NikeLabs and Louis Vuitton’s Art Director Kim Jones.
The ‘packable sportswear’ collection is super lightweight, easily packable, and cut from one piece of cloth. The unmistakable neon colours of the windbreakers were inspired by the colourways of the iconic Air Max trainers.

In this project, I did the Art Direction for both print and video.