
_Info
As part of the in-house team at Tendril we collaborated closely with the team at Microsoft to create a reveal film that captures the essence of the craftsmanship of their icons and the design thinking that went into them—Drawing parallels between the design engineering of the Surface devices and the icon designs.
This project was done following the MS 365, so it was important that both retained the same language and aesthetics. My role was Direction as well as designing and lighting a few of the shots.
_Concept
We open with a sweeping camera move across an evolving landscape in timelapse, a nod to the icons of the past showcasing Microsoft’s heritage while “flying” into the future. We are then transported to a modern architectural space and slowly introduce the carefully crafted designs through a variety of visual techniques.
_Visual Development
_Process Reel
_Credits
-
Client
Microsoft
-
Creative Director from Microsoft
Nando Costa
-
Creative Directors
Chris Bahry, Alex Torres
-
Executive Producer
Ashley Monaghan
-
Producer
John Szebegyinszki
-
Production Coordinator
Jill Wilkie
-
Director
Nidia Dias
-
Design
Evaldas Cesnavicius, Nidia Dias, Somei Sun, Joey Recoskie, Nicolás Castro, Yeseong Kim
-
Animation
Somei Sun, Mauro Borba, Samuel Bohn, Joey Recoskie, Jeff Brian
-
Lighting & Render
Jeff Briant, Brad Husband, Nidia Dias
-
Compositing
Chris Bahry
-
Edit
Alex Torres
-
Storyboards
Greg Boychuk
-
Music & Sound Design
Zelig Sound
-
Voice Talent
Amie Breedlove