_Info
Tendril was invited to craft a launch film and animated logo celebrating Maxon’s newly minted corporate identity and the unification of Cinema 4D, Red Giant and Redshift.
The film was unveiled during the keynote at Maxon’s 3D and Motion Design Show and will be included across Maxon’s brand communications going forward.
_Concept
The visual intent of our story is in essence a structure that is made up of multiple parts and pieces. As they are perfectly intertwined to fit together – these parts form a stronger whole.
This story is a visual metaphor for Maxon’s variety of tools. Each piece a compliment to one another representing individual parts of a bigger picture.
_Frames from the Ident
_3sec Logo Animation
_Credits
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Creative Director
Nidia Dias
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Art Director
Rita Louro
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Executive Producer
Mary Anne Ledesma
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Producer
Emily McCallen
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Design
Aleks Liubas, Philip Lück
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Light and Shading
Yesong Kim
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Animation
Franz Kubin, Will Sharkey
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Compositing
Corey Larson
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Sound Design
Jürgen Branz