_Info
Hoka Approached Steelworks to help them in a campaign for their 2 new shoes. Each with a specific feature to highlight.
I was happy to join in and direct both campaign videos.
_Campaign
Steelworks threaded the campaign together by using bold color schemes and interweaving the ideas of movement throughout each visual to bring the varying facets together.
_Anacapa 2
_Concept
Creating playful ways to showcase everything the Hoka Anacapa 2 is all about – fun on all terrains. Capitalizing on the ideas of excelling on unstable surfaces within this iconic shoe.
_Mach X
_Concept
The Mach X demands speed, with its specific tag line “Run Like Race All Day”. With that said, we created an animation that mimicked exactly that. How? Thoughtful animation, motion blurs and dynamic type treatments.
_Credits
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Agency
Anomaly
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Produced by
Steelworks
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Client
Hoka
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Creative Direction
Nidia Dias
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Anacapa 2
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Direction
Nidia Dias
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Design & FX
Nahele Campbell and Dennis Tiege
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Animation
Dennis Tiege and Marcos Savignano
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Lighting
Nidia Dias, Nahele Campbell and Dennis Tiege
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Mach X
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Co-Directing
Nidia Dias & Miguel Rato
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Design & Animation and FX
Nahele Campbell and Dennis Tiege
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Animation Support
Marcos Savignano
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Styleframes
Lamek Felix, Dennis Tiege
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Lighting
Nemanja Ivanovic, Nahele Campbell
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Envirnoment 3D Scans
Martin Gunnarsson