Four Idents were idealized to promote to FutureDeluxe new website and logo.
The idea was then to have the logo on being revealed at the end.
FutureDeluxe combines design, technology & moving image to produce innovative creative content.
An experimental creative studio driven by research, technology and the pursuit of new aesthetics and techniques.
The idea behind this ident was the idea of bursting colours.
The idea was as the logo was being forge, almost as we are seeing up close the creation of the brand identity.
The idea of this one is for it to act like a field of organic shapes, revealing the logo.
Again focusing on organic and abstract shapes I created a more light and summer-ish version.